There have been some interesting blog posts and LDV comments about Henley. Darrell on the LDV thread mentioned doing away with "Winning here". Agreed. It is nauseating.
Tabman asked: “How much time and activists is “enough”? ”
Well, there were 400 activists at the last weekend. I seem to remember nearly 1,000 at the last weekend of the Newbury by-election. I apologise if my memory is playing tricks on me. If it is true that activist turnout was down - why was this?
I am not sure how “hands on” Chris Rennard’s role was at Henley. But any Chief Executive should take a fairly back seat role in such a situation.
We need to consider that Chris Rennard’s old 15 seconds “doormat to dustbin” no longer applies, perhaps. It’s more like 0.5 seconds from doormat pile to recycling bin in some cases. I saw a bloke in Henley-on-Thames come home from work, stand at his door and literally throw thirty pieces of paper straight from picking them up on his doormat into the recycling bin. Not much chance of getting the message through there! People often have their recycling bin on their doorstep now - so there is no time for them to glance at the leaflet while they walk through to the kitchen to put it into the bin. So does one of the fundamental building-blocks of "Rennardism" now no longer apply? As Liberty Alone says, around the year a Focus is likely to be read. But in the heat of a campaign, maybe we need to have less quantity? (Gosh - did I say that? Crikey - I never thought I would).
It is worth considering the comparative turn outs for us in the various areas in Henley constituency. I hear Thame was not good, and we were relying on it. Henley-on-Thames - itself - we were not expecting much of but in the event our turnout was good there. Why was that? Could it be - perish the thought - that our message about Townlands hospital in Henley-on-Thames got through locally there, whereas there was no equivalent "ginger message" in Thame to send people beetling off to the polling booths?
And are we putting enough focus and resource into getting our postal vote proportions up? The Tories consistently beat us here. Why is that - and what can we do to correct it?
I agree with Andy M on the LDV comments thread that we need to place less reliance on by-elections and concentrate on success elsewhere.
We first started inventing ourselves as the little tiddler fish of the parties which won by-elections in the sixties. For a while that's all we did in the public eye - win by-elections. We’re bigger now. It’s time to change our attitude to by-elections so that they are not such an important part of our game plan and such a huge chunk of our self-perception of our party's strength.
Friday, June 27, 2008
It's time to dump some sacred cows
Posted by
Paul
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Friday, June 27, 2008
Labels: Henley, Liberal Democrats
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4 comments:
Two observations. First that Rennard seemed more hands off in this byelection than is often the case. Second that we have to consider the strength of the Tories at present. Give us a by-election where we're the clear challengers to Labour and we'd smash them.
Your point about the different turnouts is interesting.
We got our best box counts in Henley Town where we delivered the most literature and the hardest hitting literature in the last week - and where we had most help on the day itself.
Your point about helpers is also important. We had far fewer people on each of the last few days than we did in ealing last year, for example, and the Tories brought in far more.
None of this is to say that we shouldn't always be ready to re-examine our tactics, but neither should we jump to conclusions.
What would the reaction and political implications be like if we had only run a token campaign and lost 70% to 15%?
Thanks Anonymous. Yes, I agree on that last point. Absolutely. And, as I said in my post at 4am, I thought our campaign was meticulously perfect and the team did a great job. I think overall we need to stop inesting so much expectation and so much kudos in by-election campaigns. But as a few people have said, give us a Labour seat where we are second and we'll be in there.
Agreed with your comments here and elsewhere.
Glasgow East is a bit far from here on the Kennet for next time, but shouldn't reduce the focus the party spends on it (money is a different matter).
Because of it's status it (Glasg.E') offers a great opportunity to reverse our decline in Scotland and define Clegg to the internal and external audience. So I think it is a chance to expand from the doorstep method of ultra-local electioneering and pioneer a policy-based leadership marketing exercise in conjunction with it.
There is only so much paper that can be stuffed through letterboxes and there is only so much which by-election success will help us grow to the next level.
The next step requires a complete and coherent multi-media campaign - one which includes all the cheesy stunts and attention-grabbing hijacks, such as 'Brown the Bottler', to add to e-campaigns with mailing lists and fully-functioning web-sites and better use of YouTube and TV.
Feet on the ground are important, but the air war has to ripple out too.
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